Posted:
If it were possible for Urban Outfitters to be any more distasteful, the brand proved it could this weekend.
The store offered a one-of-a-kind Kent State University sweatshirt splattered with red coloring for $129. The tactless garment is a clear reference to the 1970 killing of four students protesting the Vietnam War by the Army National Guard at the Ohio school.
As of early this morning, the Urban Outfitters website said the item was sold out. The store did not respond to The Huffington Post's request for comment.
Officials at Kent State expressed their outrage over the item.
'We take great offense to a company using our pain for their publicity and profit,' read a Kent State University statement posted on Monday. 'This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.'
The sweatshirt provoked many angry reactions on social media.
Urban Outfitters are selling a 'vintage' Kent State jumper, blood splatters and all. Nothing says 'hip' like murder. http://ift.tt/YLu7iJ
- cory zanoni (@cjzanoni) September 15, 2014
Urban Outfitters is selling what looks like a bloody Kent State sweatshirt, so distasteful http://t.co/l7XO0ruZJi http://ift.tt/YKDgZ1
- Lainna Fader (@lainnafader) September 15, 2014
Wow. What's next @UrbanOutfitters, VT Sweaters? Nice company morals http://t.co/0TJTW6PDiu
- Ange (@AngeloYellow) September 15, 2014
Yet another reason to boycott @UrbanOutfitters they're selling a vintage blood spattered kent state sweatshirt http://ift.tt/1q7piFC
- Dana DeArmond ™ (@danadearmond) September 15, 2014
Urban Outfitters hasn't been shy to court controversy in the past. In various attempts to look edgy, the company has come under fire for selling clothing relating to the Holocaust, anorexia, addiction and racial stereotypes.
Posted by Unknown on Monday, September 15, 2014 - Rating: 4.5
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