Credit: Reuters/Aly Song
A woman looks at the screen of her mobile phone in front of an Apple logo outside its store in downtown Shanghai September 10, 2013.
The launch date came as no surprise, as it had been widely reported. Apple was expected to unveil larger 4.7-inch and 5.5-inch screens for iPhones, a move thought to be driven in part by the success of archrival Samsung Electronics Co Ltd with its larger devices. Tech blog Re/code also reported Apple may introduce its long-awaited smartwatch.
Thursday's typically cryptic invitation read 'Wish we could say more' on a simple black-and-white background dominated by Apple's familiar corporate logo.
(Reporting by Edwin Chan; Editing by Jeffrey Benkoe)
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