The National Republican Senatorial Campaign Committee is planning to reserve more than $6 million in additional North Carolina airtime Monday, sources tell POLITICO.
Seeing overnight tracking numbers that show the race tightening and Republican Thom Tillis in striking distance, NRSC strategists have authorized their independent-expenditure arm to spend an extra $6 million and $6.5 million - on top of the $3 million or so that was already planned.
The major investment reflects the fact that the Tar Heel State remains a top priority for Republicans. Democratic Sen. Kay Hagan has stubbornly led in the low-single digits despite low approval and favorability ratings. A Libertarian on the ballot threatens to play the role of spoiler.
'Our internals show that North Carolina is starting to break toward Thom Tillis, and we are prioritizing the North Carolina race, ensuring that Tillis has the resources necessary to defeat Kay Hagan,' NRSC strategist Brad Dayspring said in an interview.
The independent-expenditure arm is still contemplating what the ads paid for by the new infusion of dollars will look like.
Sources tracking the air war are already starting to picking up some fresh cable buys this morning, but much more are on the way.
Posted by Unknown on Monday, October 13, 2014 - Rating: 4.5
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