Politics & Policy
Tuesday was a glorious day for Boston Red Sox fans. The 2013 World Series champions went to the White House to receive congratulations from the president on the South Lawn and give Obama a '44″ Sox jersey. The high point came after David Ortiz's remarks: The star slugger whipped out his phone and shot a selfie with POTUS, the rest of the team grinning broadly in the background. Yeah, I know. It was corny back when Ellen did it at the Grammys. Still, if you were there-and I was there, #humblebrag-it was a lot of fun.
What an honor! Thanks for the #selfie, @BarackObama http://ift.tt/1kp3x3z
- David Ortiz (@davidortiz) April 1, 2014
Soon enough, the Ortiz-POTUS selfie was all over and ricocheting around . It had seemed genuine and spontaneous in the moment-exactly the sort of thing Ortiz would be inclined to do. Then last night, revealed on Twitter (and the Boston Globe confirmed) that it was part of a ad campaign-basically a commercial.
I am a diehard fan of the Boston Red Sox and David Ortiz and own a Samsung phone. But wow, is that tacky, Samsung! I asked Jay Carney, White House spokesman and himself a diehard Red Sox fan, if Obama was aware that he was being enlisted in an advertising campaign. 'POTUS did not know,' Carney said in an e-mail.
Duping the president of the United States into participating with your social media campaign has to be a new low for advertising. It's flat-out shady. And Ortiz should be embarrassed. That's a Yankee move. I don't know what sort of phone the president is carrying in his pocket these days. But if I were him, I'd go shoot a selfie on a new iPhone.
Posted by Unknown on Wednesday, April 2, 2014 - Rating: 4.5
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