A gleaming white Apple store of weed is how Andy Williams sees his new Denver marijuana dispensary.Two floors of pot-growing rooms will have windows showing the shopping public how the mind-altering plant is grown. Shoppers will be able to peruse drying marijuana buds and see pot
trimmers at work separating the valuable flowers from the less-prized stems and leaves.'It's going to be all white and beautiful,' the 45-year-old ex-industrial engineer explains, excitedly gesturing around what just a few weeks ago was an empty warehouse space that will eventually house 40,000 sq ft of cannabis strains.As Colorado prepares to be the first US state to allow recreational marijuana sales, starting January 1, hopeful retailers like Williams are investing their fortunes into the legal recreational pot world - all for a chance to build even bigger ones in a fledgling industry that faces an uncertain future.
Read: Selling pot in shops becomes legal in two US states, may generate $1 billion per year Over the years, pot activists and state governments managed to chip away at the ban, their first big victory coming in 1996 when California allowed medical marijuana. Today, 19 other states, including Colorado and Washington, and the District of Columbia have similar laws.
Those in the business were nervous, fearing that federal agents would raid their shops. 'It was scary,' recalls Williams, who along with his brother borrowed some $630,000 from parents and relatives to open Medicine Man in 2009. 'I literally had dreams multiple times a week where I was in prison and couldn't see my wife or my child. Lots of sleepless nights.'That same year, the Justice Department told federal prosecutors they should not focus investigative resources on patients and caregivers complying with state medical marijuana laws - but the department reserved the right to step in if there was abuse.In Colorado, the industry took off. Shops advertised on billboards and radio. Pot-growing warehouses along Interstate 70 in Denver grew so big that motorists started calling one stretch the 'Green Zone' for its frequent skunky odor of pot.The city at one point had more marijuana dispensaries than Starbucks coffee shops, with some neighborhoods crowded with dispensary sign-wavers and banners offering free joints for new customers. Local officials have since ratcheted back such in-your-face ads.But the marijuana movement didn't stop. Voters in Colorado and Washington state approved recreational pot in 2012, sold in part on spending less to lock up drug criminals and the potential for new tax dollars to fund state programs.The votes raised new questions about whether the federal government would sue to block laws flouting federal drug law. Colorado Gov John Hickenlooper famously warned residents not to 'break out the Cheetos or Goldfish too quickly,' and activists predicated a legal showdown.That didn't happen. In August, the Department of Justice said it wouldn't sue so long as the states met an eight-point standard that includes keeping pot out of other states and away from children, criminal cartels and federal property.Colorado law allows adults 21 and older to buy pot at state-sanctioned pot retail stories, and state regulations forbid businesses from advertising in places where children are likely to see their pitches.Only existing medical dispensaries were allowed to apply for licenses, an effort to prevent another proliferation of pot shops. Only a few dozen shops statewide are expected to be open for recreational sales on New Year's Day.Legal pot's potential has spawned businesses beyond retail shops. Marijuana-testing companies have popped up, checking regulated weed for potency and screening for harmful molds. Gardening courses charge hundreds of dollars to show people how to grow weed at home.Tourism companies take curious tourists to glass-blowing shops where elaborate smoking pipes are made. One has clients willing to spend up to $10,000 for a week in a luxury ski resort and a private concierge to show them the state's pot industry.Dixie Elixirs & Edibles, maker of pot-infused foods and drinks, is making new labels for the recreational market and expanding production on everything from crispy rice treats to fruit lozenges.'The genie is out of the bottle,' says company president Tripp Keber. 'I think it's going to be an exciting time over the next 24 to 48 months.'It's easy to see why the industry is attracting so many people. A Colorado State University study estimates the state will ring up $606 million in pot sales next year, and the market will grow from 105,000 medical pot users to 643,000 adult users overnight - and that's not counting tourists.Toni Fox, owner of 3D Cannabis Center in Denver, anticipates shoppers camping overnight to await her first-day 8am opening. She's thinking of using airport-security-line-style ropes to corral shoppers, and suspects she's going to run out of pot.
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